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  • Raise awareness among general population, and youth in particular, regarding HIV/AIDS, its spread and control.
  • Raise awareness about the risks and need for appropriate behaviour change and use of condoms among the youth as well as in general population.
  • Generate demand for health services and HIV-AIDS related services in particular.
  • Motivating positive behaviour change in the cross-section of identified populations at risk, including the core groups (IDUs, MSMs, and FSWs) and the bridge population groups (clients of sex workers, migrants and truck drivers)
  • Creating an enabling environment for prevention of HIV as well as for institutional and community care and support.
  • Reducing stigma on HIV among the general populace and mainstreaming the HIV +ve people.