» IEC » IEC STRATEGY
Based on earlier experience and evidence of impact and reach, variety of media vehicles
and channels will be used in the financial year 2013-14 to address the gaps identified
above. The communication strategy for the HIV/AIDS programme in the state has been
developed in such a way that the media vehicles or a mix of them appropriate in
the given context may be used. All the activities such as Mid-Media campaign for
Red Ribbon Express Project through dedicated IEC Vans, folk media campaign, special
awareness programs at Mela/Mahotsav, outdoor media will take place in the focus
districts as mentioned earlier.
Communication strategy will focus on:
- Prevention of transmission of HIV/AIDS/STI through sexual route – messageswill focus
on ‘Abstinence’ till right age of having sex, ‘Be Faithful’ to your partner and
‘Correct & Consistent’ use of condom. Vulnerability of the migrants will also be
- Messages will be designed for promoting the awareness about and improving access/
utilization of services like ICTC/PPTCT/STI/ART/CCC/DIC etc.
- Addressing stigma and discrimination against PLHIV.
- Specific focused activity, messages and mediums targeting migrants in the identified
districts and points.